A custom link (sometimes called a custom branded link) is a short link that includes your own domain at the beginning and a personalized keyword in the back-half of the URL.
This means your link doesn’t start with minzo.link or end with a random set of characters — instead, it reflects your brand and looks more professional and trustworthy.
Custom links help improve click-through rates, strengthen brand recognition, and make your links easier to remember and share.
Link Types — Definition & Example
| Link Type | Definition | Example |
|---|---|---|
| Custom link (also known as a “custom branded link”) | Uses your custom domain with a customized back-half | https://yourbrand.link/summer-sale |
| Branded link | Uses your custom domain, but with a random back-half | https://yourbrand.link/a7x9df |
| Short link with a custom back-half | Uses Minzo.link’s generic domain, but lets you customize the back-half | https://minzo.link/winterpromo |
| Standard short link | Uses Minzo.link’s generic domain with an auto-generated back-half | https://minzo.link/4hg7tk |
Why use a custom link?
Custom links give your brand a consistent identity across every channel. They help users instantly recognize and trust your content while giving you full control over your URLs.
With Minzo.link, you can easily:
Add your own custom domain
Personalize the back-half of your links
Track clicks and performance in real time
Start creating your own branded short links today — your audience will notice the difference.