The Secret to Sending Text Campaigns That Don't Cost Double

Text message marketing has some of the highest open rates in the entire digital world. Almost everyone reads an SMS within minutes of hearing their phone buzz. But text messages have a strict, unforgiving rule: you only get 160 characters before the telephone carrier charges you for a second text message, doubling your bill in an instant.

If you paste a regular website link with all its tracking tags into an SMS, that link alone can easily take up 120 characters, leaving you with barely enough room to say hello. You end up having to cut down your message until it sounds robotic, or swallow the cost of sending multi-part messages to thousands of customers.

Using Minzo.link keeps your web address down to a whisper. It leaves you plenty of room to write a warm, enticing message that explains your offer clearly. Even better, you can track precisely which recipients tapped the link, helping you identify your most loyal VIP customers for future promotions.

Keep your text messages short, friendly, and budget-friendly.