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What is the heatmap on my account-wide analytics page?

Last updated on August 15, 2026

Your account dashboard includes three different views that help you spot patterns in when your links get clicked, beyond just totals:

  • Clicks by Hour: a bar chart showing how your clicks are distributed across the 24 hours of the day (based on the last 24 hours of activity), so you can see your busiest hour and time your posts accordingly.
  • Clicks by Day of Week: a breakdown of clicks by weekday over the last 30 days, showing whether your audience is more active on weekdays or weekends.
  • Calendar Heatmap: a 30-day grid, similar to a GitHub contribution graph, where each day is shaded darker or lighter based on how many clicks it received, giving you an at-a-glance view of your busiest and quietest days.

Together, these help you figure out not just how many people are clicking your links, but when they're most likely to, which is useful for planning when to share new links or campaigns.

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